make marketing better
my story
As a lifelong marketer with over 16 years’ experience building brands all over the world, I’ve seen it all. The Good. The Bad and the downright Ugly.
Yet I believe marketing is a force for good. In the right hands it can change the world. In the wrong ones, it can break entire societies.
This is why my mission is simple. I have dedicated the rest of my career to nurture the thing I love most - Marketing.
My name is James and my mission is to:
MAKE MARKETING BETTER.
my approach
Let’s be honest. There are plenty of consultants and fractional CMO’s out there. The challenge however is that every expert usually stays in their box.
One might be an expert on packaging, another on P&L management. There might be others who can write a great strategy but have little experience or ability to help you implement it.
Some are exceptionally talented but struggle to communicate their recommendations simply and clearly. Especially when dealing with non-marketers.
There are even those who simply do it as a side-gig whilst focusing on family, a steady job or lifestyle instead.
This leaves you frustrated and it usually leaves you with only a fraction of your wider problem fixed.
This is where my approach differs. I am here to make marketing better and to make it work for you.
That means whether you are a marketing professional that needs to go deep and solve complex marketing problems or whether you are a non-marketer who just needs a bit of help with the basics.
I serve all.
Marketers and non-marketers alike.
It’s a democratisation of the marketing discipline tailor made to fit YOUR marketing problem.
I am your one-stop solution for all marketing problems, great and small.
my services
As a lifelong marketer with over 16 years’ experience across multiple markets, I offer a wide variety of technical marketing services for as short or as long as you need.
Whether you are a marketer in need of deep technical expertise or whether you’re a financial advisor who just wants to get a bit better at LinkedIn - I can help you.
My mission is to MAKE MARKETING BETTER and to do this wherever the need arises.
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I can help you with a wide variety of technical marketing work including:
Brand strategy, portfolio strategy, media planning, NPD & innovation, pack design, creative strategy, team management, getting the best out of your agency or if you’re agency side, how to deliver winning work to your clients.
I can also help you understand how to win with retailers and how the entire FMCG machine works.
Let me know what you need and I’ll help you find a solution.
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Sometimes you are almost there but you just need a fresh pair of eyes to look at things from a different perspective.
I can help with that and give you an honest, objective view.
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There are two ways to learn:
1.) The hard way - Ignore all advice and make all the mistakes yourself.
2.) The easy way - Learn from others and avoid the mistakes in the first place.
Whether client-side or agency-side, I can help upskill you and help you get the edge.
This can be as simple as a lunch-and-learn or a full training course.
The solution is tailored to your needs.
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I love what I do and I love this industry. I advocate for it in everything I do.
So if you want an honest voice that can speak truth on a panel or a keynote, then I’m your guy.
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Whether you’re a large corporate, a SME, a brand owner or simply and individual who wants to use LinkedIn more effectively but you don’t know where to begin - I can help.
LinkedIn is one of the most underrated marketing channels for individuals and businesses alike.
With over 8 766 hours of LinkedIn experience under my belt, I have learnt to leverage this platform to build an entire business. You can too.
I also offer a full-service LinkedIn management plan to help you find your feet. Getting started can be the hardest part, I make it easy.
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Sometimes finding the right agency partner can be hard and time consuming.
If you are looking and you don’t know where to begin, I can help connect you to trusted partners I personally vouch for that will deliver the goods.
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We all need a mentor. Mentors can get us unstuck. They can challenge us, encourage us and inspire us.
So if you, or someone in your team, need some guidance on how to become a bit better at marketing. I can help.
WANT TO MASTER LINKEDIN?
With two decades of experience and 8 600 hours of focused work, I have deciphered and codified the way to leverage LinkedIn like a pro. My approach is different to the LinkedIn bros and the lead generation agencies who promise quick wins but no substance. In here, I apply my career-long expertise as a world class marketer with experience spanning multiple continents to teach you lasting principles to leverage LinkedIn.
My approach works whether you have 50 000 followers or 500. In this book and in my training seminars, I guide you through the new era of algorithmic media and show you how you can unlock large-scale reach to speak to audiences you never thought possible.
This book is for everyone:
· Small business owners trying to leverage LinkedIn for leads
· Large corporations turning LinkedIn into a competitive edge
· Regular employees trying to build their own brand or career
· Agencies looking to land new clients
· Students entering the workforce
In a time of economic uncertainty, Limitless LinkedIn offers both employees and employers the tools to take charge of their own future and build true resilience like never before.
WHAT DO READERS SAY?
“Limitless LinkedIn is a principle-led playbook from someone who has done the work across two decades and multiple continents, cleverly distilled into something anyone can act on to build their personal or business profiles fit for today’s market. If you want advice you can trust long-term, listen to James.”
— Amber Bonney, Founder and CEO, The Edison Agency
“This book teaches you what the lead-gen companies wish you didn’t know.”
– Nick Foley, Director and founder of Intangify and ex-president Asia Pacific & Japan at Landor.
“James is a marketing genius who has the ability to make complex marketing principles simple enough that anyone can pick them up. His book has helped me 10x my impressions and engagement in the first week alone. Everyone should read this book.”
– R. Spangenberg, Nutritionist Sydney.
book a chat
Whatever your marketing need, great or small, get in touch and let’s chat. Just drop your details in the form and let me help make marketing better for you.
FOLLOW ME OR GET MY NEW BOOK
Looking for in-depth marketing insights?
Then follow me on LinkedIn.
I post daily about all things Marketing and Advertising.
Want to pick up my new book, Limitless LinkedIn, and learn how to leverage LinkedIn like a pro?
Pick up a copy here.
